Why Do Australians Play It Safe With Colour While Europeans Go Bold?
By Emma Stergoulis & Eunice Aubert
20 August 2024
We recently attended an event which focused on the trends coming out of Milan’s Design Week. Whilst as designers, it is important to have an understanding of the trends and technology, it is generally the case that designs will follow closely to the brief and story of the client that we are working for. Trends can be something which comes, occasionally sticks around, may make a comeback in a few years or be a bit of a fad. As such practicality, versitility and genuine love generally rule out as the biggest trend. One of the questions asked at the event is why do the Europeans embrace colour so much more that the Australians who tend to favour more neutral colours. We have a few theories on this but feel free to put your thoughts in the mix too....
The Use Of Colour
Materials Board by Emma Stergoulis
When it comes to interior design, colour plays a pivotal role in shaping the ambience and character of a space. However, the approach to colour usage varies significantly across different regions of the world. In Australia, there is often a noticeable reluctance to embrace bold colours in interiors. This is a stark contrast to the more vibrant and diverse palettes seen in European homes.
This post looks at some of the possible reasons why this is the case is it cultural, environmental, and historical factors that contribute to these differing attitudes towards colour in interior design between Australia and Europe?
Design Culture
In Australia, the preference for neutral tones like whites, greys, and beiges is deeply rooted in the country’s design culture. The Australian aesthetic is often associated with minimalism and a connection to nature, leading to interiors that are light, airy, and understated.
The emphasis on open spaces and natural light means that neutral colours are often chosen to enhance the feeling of space and tranquillity.
On the other hand, European interiors are known for
their eclectic use of colour, drawing inspiration from
centuries of art, history, and regional traditions. In
countries like Italy, Spain, and France, colour is
celebrated as an expression of personality and cultural
identity. The use of rich, warm hues, patterned
wallpapers, and intricate textiles reflects a historical
appreciation for craftsmanship and a desire to create
spaces that feel lived-in and unique.
Presentation by Emma Stergoulis
Environmental
The Australian climate also plays a role in the preference for neutral interiors. Given it’s warmer climate Australian homes are designed to be cool and calming, which is often achieved through the use of light reflective colours. Additionally, palettes are also heavily influenced by their geographical area.
There is a trend towards creating a connection to the outdoor environment, whether it be in the bush or by the ocean, the design approach in Australia often aims to blend seamlessly with nature, favouring earthy tones and soft pastels.
In contrast, Europe’s diverse climates and landscapes contribute to a broader spectrum of colour usage. Northern European countries, with their long winters and limited daylight, often incorporate bold, warm colours to create cosy, inviting interiors. Southern Europe, with its Mediterranean influences, embraces vibrant blues, terracottas, and yellows that mirror the surrounding environment. With Germany and Scandinavia embracing bold and bright.
This regional diversity allows for a rich tapestry of colour in European homes that is less common in Australian interiors.
Resale
Whilst everyone is always looking to increase the value of their home, or have a myriad of reasons for purchasing a property outside of it being the main home ( eg investment, to rent out etc). There tends to be a greater focus on the resale value in Australia than Europe.
Europeans have historically been a little more about
creating a lifelong home. You would often find that
the French had had a home in their family for decades
if not centuries. Accordingly the homes are more
about following their story and being a bit more bold
without fear of putting off potential buyers in the
future.
It is common part of the brief that clients want to be sure that their decisions are not going to polarise their potential market when time comes to sell, and hence there is a tendency towards playing it safe.
Sketch by Emma Stergoulis
Modern Trends and The Future
In recent years, however, there has been a slow but noticeable shift in Australian interiors towards more adventurous use of colour. Influences from global design trends, social media, and a growing appreciation for personalised spaces are encouraging Australians to experiment with bolder hues and patterns.
However, this shift is gradual, and the predominant preference for neutral tones remains strong. In Europe, the trend towards maximalism and a resurgence of vintage styles are further reinforcing the use of colour in interiors. The blending of old and new, and the celebration of individuality in design, means that European interiors continue to be vibrant and dynamic.
As design trends evolve, it will be interesting to see how these attitudes towards colour in interior design continue to develop in both regions. Whether Australians fully embrace a more colourful approach or maintain their preference for subtlety, the dialogue between these two design cultures will undoubtedly continue to inspire and influence the world of interiors.
Let Us Know What You Think?
It would be fantastic to keep the conversation going. What is your design style? Do get in contact with us if there are issues you may have with embracing colours or not, we would love to help you!
Emma Stergoulis is the Director of Emma Stergoulis Design. Based in Sydney Emma creates designs that honour the essence of you and your home's history helping to preserve your home’s charm whilst infusing modern elegance and practical design. Born in the UK, starting school in the Caribbean and moving to Sydney in 2001 has given her a wide understanding of many cultures, and climates. Originally studying law and entering the corporate world she stepped off of the ladder to follow her creative dream in 2017.
Eunice is the founder and Creative Director of EA Design . Having travelled extensively and living in numerous places including Hong Kong and Australia, these experiences have enhanced her deep appreciation for art, culture and the built environment. Coming from an art background, she’s always had an eye for design, which she actively started pursuing in 2016. Respectful of the architecture that was heralded before her, Eunice is skilled at creating environments that resonate with the era, yet tell the story of the people that occupy it now and into the future. She currently lives in North Wales with projects spanning across North Wales and other parts of the U.K.
